The Overwatch League and Twitter have agreed to a multi-year deal. Twitter becomes the third massive US broadcaster to sign a rights near-live deal with the Overwatch League.
Previously, we have seen deals with the likes of ESPN and Disney to show live matches of the competition. The inaugural final saw 10 million viewers – according to Blizzard – across Twitch, ESPN and Disney.
While Twitch will continue their live streams, Twitter will offer users out and about the option to catch up on highlights on the go. ESPN journalist, Jacob Wolf, claims that the deal will not wait until the second season; with it starting over the All-Star Weekend. That kicks off on August 25th until 26th, so we should get a nice look at how Twitter will do the coverage.
Jacob Wolf’s Tweet
News: @overwatchleague sign third U.S. broadcasting rights deal to bring near real-time highlights to @Twitter, beginning with its All-Star Weekend on Saturday. Deal also includes non-exclusive live rights to Watchpoint starting in 2019. https://t.co/KC4dwryWah
— Jacob Wolf (@JacobWolf) August 23, 2018
Speaking about the deal, Daniel Cherry, Vice President and Chief Marketing Officer for Activision Blizzard Esports Leagues revealed the agreement in a statement:
From the inception of the Overwatch League, the community on 4 has always been one of our most passionate and engaged. That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All-Star Weekend.
Starting in the 2019 season, Watchpoint, the weekly Overwatch analysis show, will be streamed live on the @overwatchleague Twitter account. Finally, there will also be real-time highlights from the regular season, playoffs right up to the Grand Finals.